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Advanced Diploma in Web Designing and SEO

Proposal for Introduction of Web Design Course

Overview and Objectives

Web design as a profession has got a significant boost in recent years, thanks to the explosion in the number of websites that are getting launched every day, globally. Thanks to the recent boost of eCommerce and the increasing importance of digital marketing, despite its size, each business needs a website. A 17% growth of domain registration within the first two quarters of 2018 (as reported by ICANN), simply indicates that career opportunities for web designers are ever-increasing. The rapid growth of the mobile market demands a website compatible with each mobile device. The popularity of Google and its increasing importance also propels businesses to not only have an interactive website but also to having websites with accelerated mobile pages (AMP) and search engine optimized.

Keeping in the view of high demand for a professional web designer and search engine optimizer (SEO) and as well the shortage of the said professional in most states of India including Jharkhand, we are presenting this proposal to introduce one year’s self-financed Advanced Diploma in Web Designing and SEO.

The course aims at producing quality professional who can earn handsome by providing satisfactory services to businesses of all sizes. Followings are the details of the opportunities after completion of the course.

Opportunities after completion of the Course

  1. Freelance Web Designer
  2. Webmaster
  3. Website Programmer
  4. Web Promotion Executive
  5. E-Commerce Site Designer
  6. CSS Expert
  7. Technical SEO Specialist
  8. SEO and SMO Expert
  9. CMS Expert
  10. Design Consultant
  11. Design Instructor
  12. Web Media Designer
  13. Flash Media Designer
  14. Visual Designer
  15. Digital Imaging Specialist
  16. Digital Artist
  17. Multimedia Designer
  18. Content Artist
  19. Content Writer
  20. Content Developer
  21. Technical Marketing Analyst
  22. Web Auditing and Security Professional
  23. Higher Studies in the Specialised Fields such as Web Development, Web Administration, Content Automation, CRM and Relevant Super Specialization etc.

Employment Area after Completion of the Course:

  1. Web Domain and Hosting Service Providers
  2. Website Designing Companies
  3. Website Developing Companies
  4. Website Optimization Companies
  5. Software Development Companies
  6. Visual Development Companies
  7. Professional Websites
  8. Web Marketing Farms
  9. Internet Marketing Agencies
  10. Online Advertising Agencies
  11. Financial Institutions
  12. Academic Institutions
  13. Government Agencies
  14. Government Departments
  15. Social Media Corporations
  16. Web Consultancies
  17. Stock Image Companies
  18. Self Employment (as freelancers or owner of self-founded agency)

Earning Opportunities after Completion of the Course

  • Fresher: Rs 15,000 to 25,000 monthly
  • Two Years’ Experience: Rs 20,000 to Rs 35,000 monthly
  • Three to Five Years Experience: Rs 35,000 to 60,000 monthly

Regulations: Course and Entrance

Advanced Diploma in Web Designing and SEO (ADWD & SEO)

Course Duration: One Year

Course Learning Hours: 600 hours

Course Category: IT

Course Sub-category: Web Design and SEO

Course Type: Specialization

Course Functionality: Self-financed

Eligibility Criteria:

  1. Minimum 10+2 with 50% aggregate marks in any stream (relaxation by 5% for reserved categories)
  2. Computer Literacy either with a subject of minimum 50 marks in high or higher secondary school or through a course from any registered centre/institute of minimum three months’ duration.
  3. Age Limit:
    1. Minimum 17 years at the time of admission
    2. Maximum 22 years for unreserved categories at the time of admission
    3. Maximum 24 years for reserved categories at the time of admission
    4. Maximum 30 for professionals in any field of ICT on submission of supporting document(s) indicating not less than two years’ work experience.
    5. Special age relaxation may be granted by the college/university subject to the satisfaction of the authority and on submission of supporting document(s).

Best suitable for: Those with a technical, creative and strategic mix bent

Admission Process: Through Entrance Test

Entrance Question Pattern: Objective type

Entrance Subject Area:

  1. Basic Mathematics (Matriculation Standard)
  2. Basic Reasoning
  3. Basic Communicative Language (Matriculation Standard)
  4. Basics of ICT

Entrance Fees: Rs 500.00 (20% relaxation to SC, ST, OBC, minorities, women and Physically Challenged Candidates)

Intake Capacity: 50

Minimum Intake: 20

Fees:  Total Rs 50,000 (15% relaxation to SC, ST, OBC, minorities, women and Physically Challenged Candidates)

  1. Rs 5,000 Registration Fees
  2. Rs 20,000 for first semester
  3. Rs 25,000 for second semester

Programme Pattern: Semester and CBCS

Structure of the Course

(Updated on: 10 April 2020)

Total Course Modules/Papers: 12

Duration: One Year

Total Instruction and Laboratory Hours: 600 hours (150 + 450 hours)

Minimum Teaching and Laboratory Days: 185 days (75% attendance is mandatory)

Additional Teaching and Laboratory Days: 15 days (Remedial Instruction and Assignments – attendance is not mandatory, but effective for internal marking)

Practical Evaluation: 50%

Written Examination Evaluation: 50%

Each Module Consists: 70 Marks (35 + 35)

Total Marks: 70 X 12 = 840

Total Credits:  48 (4 X 12)

Course Structure

Semester I

WEB 01

WEB 01: INTERNET/WEB FUNDAMENTALS

COURSE DESCRIPTION:

Prerequisites: Nil

Co-requisites: Nil

This course introduces World Wide Web Consortium (W3C) standard markup language and services of the Internet. Topics include creating web pages, search engines, FTP, and other related topics. Upon completion, students should be able to deploy a hand-coded website created with mark-up language, and effectively use and understand the function of search engines.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

  1. Know the historical development of internet and web technology
  2. Have a good idea of the career opportunities in web design
  3.  Create web pages using HTML5.
  4. Create styles for web pages using Cascading Style Sheets (CSS).
  5. Develop a web site using HTML5 and CSS.

OUTLINE OF INSTRUCTION:

  1. Orientation on internet and website
    1. History of internet and the web
    2. Career prospective in web design
    3. Changing scenario of web development and design
    4. Market demand and recent development
  2. Structure
  3. Text
  4. Lists
  5.  Links
  6. Images
  7. Tables
  8. Forms
  9. Extra Markup
  10. Flash, Video, and Audio
  11. Cascading Style Sheets (CSS)
  12. Color
  13. Text
  14. Boxes
  15. Lists, Tables, and Forms
  16. Layout
  17. Images
  18. HTML5 Layout
  19. Process and Design

WEB 02

INTRODUCTION TO WEB GRAPHICS

COURSE DESCRIPTION:

Prerequisites: None

Co-requisites: None

This course introduces the creation of web graphics, and addressing problems peculiar to WWW display using appropriate software. Topics include web graphics file types, optimization, RGB color, web typography, elementary special effects, transparency, animation, slicing, basic photo manipulation, and other related topics. Upon completion, students should be able to create graphics, such as animated banners, buttons, backgrounds, logos, and manipulate photographic images for Web delivery.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

STUDENT LEARNING OUTCOMES:

Upon successful completion of this course, the student will be able to

  1. Edit a photo
  2.  Use selection tools
  3. Work with layers
  4. Draw and paint with color
  5. Enhance and repair photos
  6. Apply filters and patterns.

OUTLINE OF INSTRUCTION:

  1. Editing a Photo
    1. Start Photoshop and customize the Photoshop workspace
    2. Open a photo
    3. Resize a photo
    4. Print a photo
    5. Close a file
    6. Quit Photoshop
  2. Using Selection Tools
    1. Select objects using the marquee tools
    2. Move a selection
    3. Make transformation edits
    4. Add and subtract areas from selections
    5. Print to a PDF file
  3. Working with Layers
    1. Set layer properties
    2. Hide, view, and rearrange layers
    3. Create a new layer from another image or selection
    4. Resize a layer
    5. Create layer masks
    6. Create a layer style
    7. Drawing and Painting with Color
      1. Create a new file, starting with a blank canvas
      2. Apply a gradient background
      3. Choose colors using a variety of tools and dialog boxes.
      4. Use brushes to draw lines, shapes, and strokes
      5. Insert real images combined with drawn images
      6. Create a stroke layer
      7. Enhancing and Repairing Photos
      8. Convert an image to Grayscale mode
      9. Apply blending modes.
      10. Fill using Content-Aware.
      11. Repair documents with aging damage.
      12. Correct red-eye
      13. Remove or correct angle and perspective distortions.
  4. Applying Filters and Patterns
    1. Select colors using the Color panel.
    2. Use the Filter Gallery to create special effects.
    3. Retouch images with the Liquify filter.
    4. Create Smart objects.
    5. Adjust type.
    6. Convert to CMYK.

WEB 03

WEB MARKUP AND SCRIPTING

COURSE DESCRIPTION:

Prerequisites: WEB 01

Co-requisites: None

This course introduces Worldwide Web Consortium (W3C) standard client-side Internet programming using industry-established practices. Topics include JavaScript, markup elements, style-sheets, validation, accessibility, standards, and browsers. Upon completion, students should be able to develop hand-coded web pages using current markup standards.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

  1. Create dynamic web pages using the JavaScript scripting language
    1. Create dynamic web pages using the jQuery library
      1. Develop a website using JavaScript and JQuery.

OUTLINE OF INSTRUCTION:

  1. The ABC of Programming
  2. Basic JavaScript Instructions
  3. Functions, Methods, and Objects
  4. Decisions and Loops
  5. Document Object Model
  6. Events
  7. jQuery
  8. Ajax and JSON
  9. APIs
  10. Error Handling and Debugging
  11. Content Panels
  12. Filtering, Searching, and Sorting
  13. Form Enhancement and Validation

WEB 04

INTRO INTERNET MULTIMEDIA

COURSE DESCRIPTION:

Prerequisites: None

Co-requisites: None

This is the first of two courses covering the creation of Internet Multimedia. Topics include Internet multimedia file types, file type conversion, acquisition digital audio/video, streaming audio/video and graphics animation plug-in programs and other related topics. Upon completion, students should be able to create Internet multimedia presentations utilizing a variety of methods and applications.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

LEARNING OUTCOMES:

Upon successful completion of the course, the student will be able to:

  1. Identify the various image, audio, video and animation file types used in Internet Multimedia.
  2. Determine the appropriate file type and format for images, audio, video and animation used in web sites.
  3. Prepare images, audio and video for web use.
  4. Demonstrate proficiency in creating CSS3 animations for the web.
  5. Develop a web page that incorporates multimedia content.

OUTLINE OF INSTRUCTION:

  1. Introduction
    1. Survey of contemporary Internet Multimedia
    2.  Preparation of Web Page to incorporate Multimedia Elements
      1.  HTML5 Introduction
      2. CSS3 Introduction
    3. Multimedia Platforms and Browser Compatibility
  2. Imaging Technologies
    1.  Image file formats: BMP, GIF, JPEG, and PNG
    2. Image file format conversion and optimization
  3.  Audio Technologies
    1. Audio plug-ins
    2. Audio codes and standards
    3. Streaming
  4. Video Technologies
    1. Video plug-ins
    2. Video codes and standards
    3. Streaming Technologies
  5. CSS3 Animation
    1. Animation Overview
      1. Animated GIF’s
      2. SVG Animation
      3. JavaScript
      4. CSS3 Animation
    1. CSS3 Animations
      1.  Border and Box Effects, Background images and Gradients
      2. CSS3 2D Transformations
      3. CSS3 3D Transformations
      4. CSS3 Transitions
      5. CSS3 Animations
      6. CSS3 Browser Support
      7. Publish CSS3 Animations to a website
      8. Web page Development Project
        1. Create and deploy a web page that features Multimedia elements

Web 05

MOBILE WEB DESIGN

COURSE DESCRIPTION:

Prerequisites: WEB 110 – INTERNET/WEB FUNDAMENTALS

Co-requisites: None

This course introduces students to web design for mobile devices. Topics include planning an effective mobile website, industry standard Mobile Markup Language, CSS3, multimedia, m-commerce, social media, testing and publishing. Upon completion, students should be able to plan, develop, test, and publish web content designed for mobile devices.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

STUDENT LEARNING OUTCOMES:

Upon successful completion of this course, the student will be able to:

a. Justify the need for and purpose of having a mobile presence.

b. Describe the different layouts and constraints to consider while designing mobile sites.

c. Comply with copyrights and licenses related to using commercial sources in mobile sites.

d. Implement the newest technologies in mobile design to build responsive mobile sites.

e. Identify and implement appropriate testing strategies for mobile sites.

OUTLINE OF INSTRUCTION:

  1. Beginning Jquery Mobile.
    1. Getting to Know Jquery Mobile.
    2. Working with HTML, CSS, and JavaScript.
    3. Using the Jquery Framework.
    4. Introduction to the Jquery Mobile Framework.
    5. Building Your First Mobile Site.
  2.  Creating the User Interface.
    1. Knowing the Capabilities of Mobile Devices.
    2. Learning About Page Layout.
    3. Tuning the Toolbars.
    4. Designing Buttons.
    5. Formulating Your Forms.
    6. Learning About Lists.
    7. Handling Events.
    8. Changing the Default Theme.
  3.  Customizing Your Content.
    1. Sprucing Up your Design.
    2. Responsive Site Layout.
    3. Rolling Your Own Theme with ThemeRoller.
    4. Detecting Mobile Devices.
  4. Extending the Mobile Experience.
    1. Embedding Video Playback for Mobile.
    2. Encoding Your Own Video for Mobile.
    3. Creating QR and Tag Codes.
    4. Learning to Minify Everything.
    5. Using Mobile Device Emulators.
    6. Building an App with PhoneGap and Jquery Mobile.
    7. Including Jquery Mobile with WordPress.

WEB 06

WEB DEVELOPMENT TOOLS

COURSE DESCRIPTION:

Prerequisite: None

Co-requisite: None

This course provides an introduction to web development software suites. Topics include the creation of web sites and applets using web development software. Upon completion, students should be able to create entire web sites and supporting applets.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

LEARNING OUTCOMES:

After successful completion of this course, the student will be able to:

  1. Create web pages using industry standard web development software;
  2. Apply syntax rules of HTML and CSS;
  3. Insert images and videos into a web pageusing industry standard web development software;
  4. Create web pages with tables, forms, styles and stylesheets (CSS) using industry standard web development software;
  5. Create a fully developed website;
  6. Create interactive web forms using industry standard web development software;

OUTLINE OF INSTRUCTION:

I. Understanding Website Design

A. Planning and Designing a Website

B. Intro to Fundamentals of HTML

C. Understanding CSS

II. Creating a Webpage in Dreamweaver

A. Creating Your First Webpage

B. Adding HTML Content

C. Creating a Local Site in Dreamweaver

III. Styling the Content

  1. Styling Content with CSS
  2. Creating a Layout with CSS
  3. Exporting images from Photoshop
  4. Adding and Manipulating Images

IV. Adding Navigation and Pages

A. Adding Links

B. Creating Navigation

C. Building Transitions with Navigation

D. Adding Multiple Pages

V. Creating a Flexible “Responsive” Layout

A. Adding Media Queries

B. Creating Layouts for Phone and Tablet Devices

VI. Adding Media

A. Implementing an Edge Animate composition

B. Implementing Video

C. Adding Social Media

VII. Creating a Contact Form

A. Adding Input Fields

B. Sending Contact Form Content

VIII. Testing and Uploading

A. Testing the Website

B. Optimizing for Search Engines

C. Uploading the Site

IX. Building Your Own Website Using This Model

A. Design and Plan Your Website

B. Develop a Layout and Images

C. Code Your Website

D. Upload and Test Your Website

Semester 2

WEB 07

MOBILE APPLICATION DEVELOPMENT

COURSE DESCRIPTION:

Prerequisites: None

Co-requisites: None

This course introduces students to programming technologies, design and development related to mobile applications. Topics include accessing device capabilities, industry standards, operating systems, and programming for mobile applications using an OS Software Development Kit (SDK). Upon completion, students should be able to create basic applications for mobile devices.

Course Hours per Week: Class, 2. Lab, 2. Semester Hours Credit, 3.

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

  1. Create a mobile application using the Swift programming language
  2. Debug a mobile application written in the Swift programming language
  3. Test a mobile application written in the Swift programming language

.

OUTLINE OF INSTRUCTION:

  1. Getting to know the lab environment
  2. Writing Our First App
    1. The xCode Playground
    2. Variables and Constants
  3. An Introduction to Swift (up to Classes and Structures)
    1. A Simple User Interface
    2. Decision Structures
    3. Loops
    4. Functions
    5. Classes, Structures, and Arrays
  4. User Interactions
    1. Text Editing
    2. Number formats
    3. Delegation
  5. Advanced UI Interactions – View Controllers
    1. Setting Up View Controllers
    2. TabBarController Revised
    3. Loaded and Appearing Views
    4. Interacting with View Controllers
    5. More about Swift
      1. Enumerations and Switch
      2. Using Apple Documentation
      3. Two page Apps, and UINav
      4. Graphics and Camera
        1. Displaying images
        2. Animation Effects with Images
        3. Saving an Image
  6. Final Project

WEB 08

WEB DESIGN

COURSE DESCRIPTION:

Prerequisites: WEB 110

Co-requisites: None

This course introduces intermediate to advanced web design techniques. Topics include customer expectations, advanced markup language, multimedia technologies, usability and accessibility practices, and techniques for the evaluation of web design. Upon completion, students should be able to employ advanced design techniques to create high impact and highly functional websites.

Course Hours per Week: Class, 2. Lab, 2. Semester Hours Credit, 3.

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

A. Create web pages using HTML5 and CSS following industry standard web design techniques.

B. Design web sites to meet strategic goals.

C. Create accessible and responsive web sites.

OUTLINE OF INSTRUCTION:

I. HTML5 and CSS

A. Basic web page code and style review

II. Foundations of Responsive Design

A. History and Reasons for Responsive Resign

B. Responsive Content Strategy

III. Creating Responsive Websites

A. Page Structure, Viewport, Clean Semantic HTML

B. CSS for Responsive Sites

C. The CSS Cascade

IV. Multi-Device Layout & Media Queries

A. The Box Model

B. Fluid Page Measurements

C. Review Static, Relative, Absolute, Fixed

& Float Positioning

D. New Strategies: Inline-Block, CSS Shapes, CSS Grid

E. Selecting Media Query Breakpoints

F. Responsive Images

V. Responsive Workflow

A. Strategy & Planning

B. Layout & Prototypes

C. Mobile First

D. Responsive Design Tools

E. User Experience

F. Device Agnostic Design

G. Touch

H. Accessibility

VI. Responsive Design Features

A. Typography

B. Navigation and Header Layout

C. Performance

VII. Responsive Website Production

A. Plan & Produce Content

B. Design & Prototype

C. Code & Style

D. Post Website Online

WEB 09

ADVANCED MARKUP AND SCRIPTING

COURSE DESCRIPTION:

Prerequisites: WEB 03

Co-requisites: None

This course covers advanced programming skills required to design Internet applications. Emphasis is placed on programming techniques required to support Internet applications. Upon completion, students should be able to design, code, debug, and document Internet-based programming solutions to various real-world problems using an appropriate programming language.

Course Hours per Week: Class, 2. Lab, 2. Semester Hours Credit, 3.

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

A. Design a web-based programming solution using an appropriate programming language.

B. Create a web-based programming solution using an appropriate programming language.

C. Debug a web-based programming solution using an appropriate programming language.

OUTLINE OF INSTRUCTION:

I. Introduction

A. Introducing the Node.js-to-AngularJS Stack

B. JavaScript Primer

II. Learning Node.js

  1. Getting
    1. Started with Node.js
      1. Using Events, Listeners, Timers, and Callbacks in Node.js
      2. Handling Data I/O in Node.js
      3. Accessing the File System from Node.js
      4. Implementing HTTP Services in Node.js
      5. Implementing Socket Services in Node.js
      6. Scaling Applications Using Multiple Processors in Node.js
      7. Using Additional Node.js Modules

III. Learning MongoDB

A. Understanding NoSQL and MongoDB

B. Getting Started with MongoDB

C. Getting Started with MongoDB and Node.js

D. Manipulating MongoDB Documents from Node.js

E. Accessing MongoDB Documents from Node.js

F. Using Mongoose for Structured Schema and Validation

G. Advanced MongoDB Concepts

IV. Using Express to Make Life Easier

A. Implementing Express in Node.js

B. Implementing Express Middleware

V. Learning AngularJS

A. Getting Started with AngularJS

B. Understanding AngularJS Modules and Dependency Injection

C. Implementing the Scope as a Data Model

D. Using AngularJS Templates to Create Views

E. Implementing Directives in AngularJS Views

F. Implementing AngularJS Services in Web Applications

VI. Building Practical Web Application Components

A. Adding User Accounts to Your Website

B. Adding Comment Threads to Pages

C. Creating Your Own Shopping Cart

D. Building Interactive Web 2.0 Application Components

WEB 10:

DATABASE DRIVEN WEBSITES

COURSE DESCRIPTION:

Prerequisites: None

Co-requisites: None

This course introduces dynamic (database-driven) website development. Topics include the use of basic database CRUD statements (create, read, update and delete) incorporated into web applications, as well as in software architecture principles. Upon completion, students should be able to design and develop database driven web applications according to industry standards.

Course Hours per Week: Class, 2. Lab, 2. Semester Hours Credit, 3.

LEARNING OUTCOMES:

Upon completing requirements for this course, the student will be able to:

A. Create server-side scripts that perform CRUD operations.

B. Demonstrate use of Integrated Development Environments.

C. Explain Client-Server architecture and the Model-View-Controller (MVC) design pattern.

OUTLINE OF INSTRUCTION:

I. Course Overview & Web Architecture

A. Motivation

B. Review how the Web Works, Nomenclature

C. Review Client Server Architecture

II. Intro to Python with Django

A. Installing Software, Virtual Environments

B. Review Programming Basics, Python v.PHP

C. Lists, Dictionaries, Tuples

D. Catching Errors with Exceptions

E. Intro to Classes, Packages, Modules

III. MVC Design and Django Overview

A. Model, View, Controller Architecture

B. Django’s Model, Template, View Architecture

C. Design Best Practices

D. Building a Django App

IV. Django Model and Templates

A. The Pages Model

B. Admin Site

C. Template Settings

D. Static Files

E. Base.html and main.css

F. Pages Template

V. Django View, Navigation, and Forms

A. Rewriting the View

B. Improving the Templates

C. Creating Forms: Template and View

D. Testing

VI. A Real Working Django Site

A. Build an app from Tutorial

B. Design and build your own simple app

VII. Class Project – Building a Website

  1. Large project issues, User Management, backups
  2. Using GitHub and App Deployment
  3. Applying MVC Design
  4. Writing the Specification Document
  5. Documenting Code and Best Practices

WEB 11

Specialized Studies of WordPress

COURSE DESCRIPTION:

Prerequisites: Nil

Co-requisites: Nil

This course introduces widely used WordPress platform for dynamic and interactive blog and web design. Since WordPress  is powering more than 68% websites worldwide in 2018, a specialized study is highly recommended. After completion of the course, the learners can able to build interactive WordPress blogs and website with ease.

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

  1. Major CMS
    1. WordPress
    2. Drupal
    3. Joomla
    4. Other

II.  WordPress Blog and Website

  1. Different between wordpress.com and wordpress.org
  2. Power of wordpress.org
    1. WordPress Blogs & Websites
      1. Creating WordPress Blog
      2. Installing WordPress Themes
      3. WordPress Plug-ins,
      4. Widgets
      5. Using the WordPress Dashboard
  3. Creating pages / page title & body text
  4. Draft vs. Publishing Blogs
  5. WorPress Setting
  6. Like, Rating, Comment and Share

WEB 12

Search Engine Optimization (SEO)

COURSE DESCRIPTION:

Prerequisites: WEB 01, 06, 11

Co-requisites: Nil

This course provides complete training in SEO. After completion of the course the learner can start practicing as an SEO professional

Course Hours: 50 hours (1: 3 ratios of class and lab). Semester Hours Credit: 4

  1. Types of Digital Marketing
    1. SEO
    2. SMO
    3. PPC & SEM
    4. SMM
    5. E-mail Msarketing
    6. Affiliation Marketing
    7. Mobile Marketing
    8. Game and Application Marketing
    9. Other
      1. Search Engines
  2. Google
  3. Yahoo
  4. Bing
  5. Other
    1. How the Search Engines Work
      1. Understanding the SERP
  6. Using Search Operators
  7. Google Search Engine Architecture
  8. On-Page Optimization
  9. Filename Optimization
  10. Title Tag Optimization
  11. Meta Tags Optimization
  12. Headers Optimization
  13. SEO Content Writing
  14. Internal Link Strategy
  15. Introduction to Keyword Research
  16. Business Analysis
  17. Types of Keywords
  18. Keyword Research Methodology
  19. Types of Linking Methods
  20. Free Links / Paid Links
  21. Directory Submissions for SEO
  22. WordPress SEO
  23. Installing Plugin
  24. Activating Plugin
  25. Putting relevant tags

Learning Resources

Web Designer’s Guide to WordPress: Plan, Theme, Build, Launch, by Jesse Friedman. ISBN#978-0-321-83281-8

Letting Go of the Words: Writing Web Content that Works, 2nd Edition, by Janice (Ginny) Redish. ISBN# 978-0-12-385930-3

Beginners’ Guide to Web Design and SEO on Marketvivo.