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Author: Prabash Sahoo

A Career in Digital Marketing in India in 2021: Scopes, Opportunities and Challenges

How good is a career in digital marketing in 2021? A career in digital marketing is highly rewarding, as well as challenging! Demand for competent and skilled digital marketers is ever-growing and will continue. Brands are intrigued in investing more in digital marketing and looking for bright professionals to sail the ship. It doesn’t matter…
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How to Write a Digital Marketing Plan: A Complete Guide

Can you ever think about the growth and sustainability of a business without marketing? You can’t. Marketing is one of the most crucial lifelines of a business. While you’re thinking of marketing, you must have a solid plan to execute the same. Without a clearly defined plan document, you can’t successfully run your marketing campaign.…
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How Many Websites are There in the World?

The number of websites in the world is highly surprising. Netcraft’s survey reveals that there are more than 1.2 billion websites. As of August 2020, according to Netcraft, there are 1,230,576,586 sites and 261,821,287 domains on the world wide web. The figure changes each second. Facts About the Number of Websites in the World Surprisingly,…
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A Glossary of Web Hosting Terms

If you are learning web hosting or a beginner in the industry, you might find it difficult to understand many terms associated with it. Since web hosting is a technology-driven industry, you need to be familiar with the meaning and definition of each term/technical-word to do things right. Here is a complete glossary of all…
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How to Do Digital Marketing: A Guide for Small Businesses

There are some strange facts about digital marketing that many of us are unaware. While we see ourselves as consumers in the rapidly changing data-driven society, we see the enormous impact of digital marketing in our lives that we can’t escape. While we see ourselves as sellers of products or services in small markets, we…
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What is and How to – Robots.Txt

The robots.txt file is a small text file that resides in the root folder of your site. It tells the search engine bots, like Googlebot, which parts of the site to crawl and index and which not to. If you make even the smallest mistake while editing or optimizing robots.txt, the search engine bots will…
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A Complete Guide to Google Local SEO: 2020

Do you know how to get your business to show up on google first? If you don’t know the technique of ranking your business for Google Map and Google local listing, this guide on Google My Business (GMB) will be a great resource to you. GMB is a highly effective platform that helps millions of…
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How Much Does Digital Marketing Cost in India?

This is, in fact, a big question to answer! On an average day, I receive ten to 12 phone calls and more emails that inquire with me that how much I charge for a digital marketing campaign? As there is no defined answer, the question seems vague to me. Sometimes, the question becomes vaguer if the query…
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How Much Does a Website Cost in India in 2020?

When it’s about having a website for your business, you may wonder – how much I have to spend on it? You’ll wonder more often when you approach more web developers and designers to know the cost and charges. They might answer you with different price tags, and you might be confused. Your confusion might…
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How to Configure DNS Records – DNS Management Basics

In the first part of this series, I have introduced you with different types of Domain Name System (DNS) records and explained the terms. In this part, I will help you in learning how to manage and configure the DNS records for your domain. What you learn in this section will help you in managing your domain…
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