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Author: Prabash Sahoo

8 Reasons Why SEO Matters? Why It is Important in 2020?

Last Updated on May 22, 2020 by Hema MehtaDuring the last 26 years of their origin, the techniques of search engine optimization (SEO) have been playing their crucial roles in helping webmasters to market their web content to the most potential customers with less or in about no financial investment. However, during the last few…
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Why Digital Marketing is Important for Small Business

Last Updated on August 31, 2020 by Hema MehtaCustomers are already online, and you need to be there. It is the primary reason why digital marketing is so essential to your business. There are also more than a dozen reasons why you need to focus on digital marketing in 2020 and beyond. If you have…
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DNS Explained – DNS Record Types and Their Uses

Last Updated on May 31, 2020 by Hema MehtaI assume that you have already heard the jargon associated with a domain and web hosting, viz, DNS, Nameservers, IP address, CNAME, MX Record, etc. It’s not uncommon that you’re not yet familiar with the terms and their meanings, and hence, you face difficulties in rightly configure…
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How to Choose the Right Digital Marketing Agency for Your Business

Last Updated on May 9, 2020 by Hema MehtaTaking the right decision in hiring the right digital marketing agency is a difficult task. But I’ll make it easy for you. If you are in a business, you require someone or a team to work for all your marketing necessities. You may either hire some in-house…
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How Good is a Career in Ethical Hacking?

Is ethical hacking is a right profession? In the IT industry, ethical hacking is one of the most interesting and promising careers. Ethical hackers are often considered as the industry’s good guys those help websites, web applications, systems and network being protected from the bad guys. Since venerability of web spaces or networks is growing…
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SEO Glossary 2020: Essential Terminology

Last Updated on September 19, 2020 by Hema MehtaTo play freely around with Search Engine Optimization (SEO), you need to know the meaning and definition of the most useful SEO terms, phrases, and jargon in the industry. This glossary, with 269 terminologies and their meanings, is designed to serve the primary purpose of helping you…
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DIGITAL MARKETING MASTER PROGRAM 2020

Why is This Master Program You might wonder – while there are thousands of digital marketing programs available both offline and online and millions of learners getting certified each years, why we lack adequate capable digital marketing professionals? As I examined, the problem is either in the program content or in the enrollment criteria or…
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How to Prepare a Digital Marketing Plan

Last Updated on May 13, 2020 by Hema MehtaCan you ever think about the growth and sustainability of a business without marketing? Definitely, you can’t. In fact, marketing is one of the most important lifelines of a business. While you’re thinking of marketing, you must have a solid plan to execute the same. Without a…
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Why You Should or Shouldn’t Hire a Marketing Consultant

Last Updated on May 17, 2020 by Hema MehtaAre you going to hire a marketing consultant? I suggest, be careful before hiring or not hiring! I’m a marketing consultant with years of experience and many success stories. But I don’t suggest you hire me if you think that I’ll take the initiative to ensure the…
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How to Create an XML Sitemap? How to Submit the Sitemap to Google?

Last Updated on May 18, 2020 by Hema MehtaWhile you’re learning SEO or practicing the same as a beginner, you might get wired with some terms and jargon. One of such jargon is ‘XML Sitemap’. It’s not uncommon that you’ll encounter this term many times, even in your early day career in SEO. To some…
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