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Category: Digital Marketing

A Career in Digital Marketing in India in 2021: Scopes, Opportunities and Challenges

How good is a career in digital marketing in 2021? A career in digital marketing is highly rewarding, as well as challenging! Demand for competent and skilled digital marketers is ever-growing and will continue. Brands are intrigued in investing more in digital marketing and looking for bright professionals to sail the ship. It doesn’t matter…
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How to Fix ‘Submitted URL Marked Noindex’ Issue

If you are a webmaster and practicing SEO, you know well that letting Google index all of the URLs of your website will lead you toward big problems that include penalty by Google. And hence, SEO practitioners take adequate care to mark some URL with ‘noindex’ tag so that Google will not crawl the pages.…
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How to Write a Digital Marketing Plan: A Complete Guide

Can you ever think about the growth and sustainability of a business without marketing? You can’t. Marketing is one of the most crucial lifelines of a business. While you’re thinking of marketing, you must have a solid plan to execute the same. Without a clearly defined plan document, you can’t successfully run your marketing campaign.…
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Outbound vs. Inbound Marketing in 2021

Marketers are still an all-or-nothing sort of team. The moment something new comes together, we immediately shed anything we had formerly loved or ensured by as yet and adopt the shiny new item placed in front of us. By way of instance, let us remember when inbound marketing storming on the scene ten years or…
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How to Do Digital Marketing: A Guide for Small Businesses

There are some strange facts about digital marketing that many of us are unaware. While we see ourselves as consumers in the rapidly changing data-driven society, we see the enormous impact of digital marketing in our lives that we can’t escape. While we see ourselves as sellers of products or services in small markets, we…
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How to Create a Winning Strategy for Quality Backlinks

Have you ever wondered why there is so much emphasis on backlinks and why do they matter so much? Suppose that you are launching a new clothing brand, and several sellers already have an established position. Would you start getting buyers instantly? It’s simply not possible because if a customer is buying stuff from an…
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How to Sustain Your Business During the Pandemic

A destroy isn’t a destroy for ever, it can also create many opportunities! Prabash R Sahoo No longer a business is normal during this pandemic. Whatever you may believe or what may be the predictions, you need to ready for a new normal. Being in a business, you are already facing the drastic impacts and…
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Why Affiliate Marketing is a Great Idea to Grow Your Business

All great businesses love affiliate marketing for many reasons. It is mostly about lead generation and sales. That is why Amazon or BlueHost loves affiliate channels. What is affiliate marketing? Affiliate marketing is a commission-based model where an affiliate (publisher) sign up to an offer by an advertiser (retailer) to sell their products or services…
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Email Marketing – What, Why and How

Although one of the oldest modes of online marketing, email marketing is yet an effective strategy to help businesses reach their target market. If used properly, this highly popular digital marketing technique can be cost-effective for you. So it’s crucial to understand email marketing in the best form. This article will help you in learning:…
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What is Social Media Optimization (SMO)?

Although Social Media Optimization (SMO) is sometimes used interchangeably with Social Media Marketing (SMM), there are many big differences between the two. While SMM is mostly about promoting products, services, brands, and websites on social media through paid advertisements, SMO is essentially about strategic activities on social platforms that can fulfill long term achievements like…
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