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Category: Digital Marketing

How to Sustain Your Business During the Pandemic

A destroy isn’t a destroy for ever, it can also create many opportunities! Prabash R Sahoo No longer a business is normal during this pandemic. Whatever you may believe or what may be the predictions, you need to ready for a new normal. Being in a business, you are already facing the drastic impacts and…
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Why Affiliate Marketing is a Great Idea to Grow Your Business

All great businesses love affiliate marketing for many reasons. It is mostly about lead generation and sales. That is why Amazon or BlueHost loves affiliate channels. What is affiliate marketing? Affiliate marketing is a commission-based model where an affiliate (publisher) sign up to an offer by an advertiser (retailer) to sell their products or services…
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Email Marketing – What, Why and How

Although one of the oldest modes of online marketing, email marketing is yet an effective strategy to help businesses reach their target market. If used properly, this highly popular digital marketing technique can be cost-effective for you. So it’s crucial to understand email marketing in the best form. This article will help you in learning:…
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What is Social Media Optimization (SMO)?

Although Social Media Optimization (SMO) is sometimes used interchangeably with Social Media Marketing (SMM), there are many big differences between the two. While SMM is mostly about promoting products, services, brands, and websites on social media through paid advertisements, SMO is essentially about strategic activities on social platforms that can fulfill long term achievements like…
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SEO Basics – How to Do SEO

If you have a website or blog, you will definitely need to do SEO. SEO will help you get organic traffic to your site. It means, without paying to anyone, you can get adequate traffic if you are careful about SEO. If you do SEO correctly for your site, it’ll greatly affect your ranking and…
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What is and How to – Robots.Txt

The robots.txt file is a small text file that resides in the root folder of your site. It tells the search engine bots, like Googlebot, which parts of the site to crawl and index and which not to. If you make even the smallest mistake while editing or optimizing robots.txt, the search engine bots will…
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Increase Website Traffic Fast: 45 Proven Ways

Isn’t your website or blog getting enough traffic? Are you very concerned about it? Don’t worry! Here I will tell you how to increase website traffic speedily for free. I’ll tell you some simple but highly effective ways that can help you grow traffic to your blog or website. Although here are 45 strategies to…
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A Complete Guide to Google Local SEO: 2020

Do you know how to get your business to show up on google first? If you don’t know the technique of ranking your business for Google Map and Google local listing, this guide on Google My Business (GMB) will be a great resource to you. GMB is a highly effective platform that helps millions of…
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How Much Does Digital Marketing Cost in India?

This is, in fact, a big question to answer! On an average day, I receive ten to 12 phone calls and more emails that inquire with me that how much I charge for a digital marketing campaign? As there is no defined answer, the question seems vague to me. Sometimes, the question becomes vaguer if the query…
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Easy Steps to Fix ‘Submitted URL Not Found (404)’ Error in Google Search Console

Issues and errors aren’t uncommon in the life of a webmaster or an SEO professional. You are continuously working to improve the search ranking of your website, yet you are being notified with technical errors, one after another. That happens, and there is nothing to worry about it. You just need to learn how you can fix…
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