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Category: Digital Marketing

How to Fix Mobile Usability Issues: Google Search Console Error

The mobile usability of a website is one of the most critical issues that can adversely affect search engine ranking and search visibility of a website. Google declares that the mobile-friendliness of a site is an important ranking factor and a part of its core search algorithm. Since most of the website users come from mobile devices,…
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A Beginner’s Guide to PPC Advertising

If you’re looking to learn the effective Pay-per-Click (PPC) marketing strategies along with the basic principles of PPC, this guide is a handy resource. What is PPC Marketing? Pay per click (PPC) is one of the most cost effective forms of internet marketing in which advertisers pay for each click on their advertisement. Advertisers have…
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What is Digital Marketing? Basic Concepts and Components

In the series of ‘A Complete Guide to Digital Marketing 2021’, I’ll introduce you to the basic features of and trends in digital marketing as well how to strategically and skillfully execute this powerful mode of marketing in 2021. This post is an introduction that will guide you through the basics of digital marketing. Subsequent…
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How to Do Content Marketing – Step by Step Guide

If you are looking to learn content marketing in simple steps, it’s here. Starting from defining content and content marketing, this will guide you through the best content marketing strategies and useful approaches. Additionally, we will look into the SEO content and strategic content marketing plans. Why Content Marketing Perhaps you are aware that content is…
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