You could have a gorgeously designed website with a stellar product, but something is still missing. The visitors. Customers. The whole purpose of your website in the first place!
Unfortunately, having a fantastic website is not enough when no one sees it. A successful website is connected, interactive, and relevant. SEO should be your middle name. You should be reaching your target audience and directing them straight to your products.
With the new year right around the corner, it’s a better time than ever to set your business resolutions. Identify your goals and create a strategy to reach them. If your goal is to drive more traffic to your website, these marketing hacks are for you.
Hack #1: Give Your Brand a Boost
Nothing catches the eye more than aesthetic imagery. People are naturally drawn to visuals and designs. The use of imagery is how businesses ensure their brand leaves an impression and doesn’t get overlooked.
If you want people to be intrigued by your business, leave an impression. Integrate your brand identity in every piece of content you put out. The more you work to create brand recognition, the more visitors you’ll attract to your website.
The symbol that says your brand’s name the most – is your business logo. If you’d like to get a professional logo for free, head to logocreator.io. There’s no reason you should need a professional graphic designer or pricey software to work on branding. It is one of many tools out there for free, straight-forward design solutions.
Don’t stop at your logo, though. Take care to incorporate design throughout everything. Try out Gimp for full-featured design software. This free tool helps you create visually appealing graphics for any of your promotional or marketing projects.
Hack #2: Put Out Quality Content
If you haven’t set up social media accounts for your business, now is the time! Get connected. And don’t forget to keep your brand’s unique look throughout your social media presence. Boost your brand awareness and attract visitors to your site by nurturing your online interactions.
The goal here is to create content so good. It is hard to ignore. If you know your target audience well, start speaking to them through your posts. Find out what they’re interested in. What are the hottest topics in your industry? Do your research and join the conversation.
It can be tricky to stay on top of all of your social media interactions. With multiple people to respond to across several social media platforms, things might accidentally get overlooked. Plus, all of the scheduling and planning of social media shares might make you a little dizzy without proper organization.
Do yourself a favor and let social media management software assist you. Hootsuite is a great tool for new business owners to keep all of their social media interactions neat and tidy. It’s a single software used for creating, scheduling, managing, and analyzing all of your business social media accounts. It’s free for up to 3 accounts.
Hack #3: Create an SEO Blog
Another tried and true method of improving your rating in the search engines is with a blog. Not just any blog, one with SEO integration. Content that literally speaks your audience’s language.
Start by doing an SEO analysis. If you’re new to SEO, I’d highly suggest checking out a free SEO course provided by Hubspot. It will teach you the fundamentals so you can feel confident in choosing the right keywords for your website.
Next, get yourself a free tool that can help you identify your set of keywords. An easy one to use for SEO newbies is called Ubersuggest. It will give you an idea of how often your keyword is searched and how competitive it is. When you have your set of words and phrases, come up with blog topics and ideas centered around these themes.
And In Conclusion
The ‘build it and they will come’ approach doesn’t work for small businesses, especially a web based venture. Of course you have the option of buying ads and driving traffic that way. However, if you are operating on a small budget, which most web entrepreneurs are, you’ll have to get creative. The tips outlined in this article will get you started on your marketing hack journey.