There is a plethora of concerns from webmasters and owners of websites that their sites are not visible on Google. Although they’ve beautiful websites with many creative inputs and attractive features, no one visits their sites directly through Google Search.
Not being indexed and ranked by Google is indeed a big issue. Since majority of people find a website through Google Search, you won’t get adequate traffic to your site if it’s not visible on the search engine.
The problem is definitely due to lack of efforts in search engine optimization (SEO) for Google Search.
In order to get your site visible on Google Search, you need to be careful about the most essential and effective SEO efforts. So here is the guide.
This is a beginner guide to help you with some simple and easy to execute activities so that you can get your site well placed on Google Search for relevant query.
In order to stay ahead of competition of getting better visibility and higher rank on Google Search, you need to follow few most important and systematic steps. The steps include:
- Submit your site to Google Search Console
- Do extensive keyword research
- Post adequate content
- Avoid thin content
- Update your site regularly
- Make it mobile friendly
- Consider AMP
- Build quality link
- Speed up your site
- Resolve technical issue
#1: Submit Your Site to Google Search Console
In order to take informed decision while you’re working on getting better visibility on search results, your first step should be submitting your site to Goole Search Console. Search Console offers you a number of excellent tools to help your search engine ranking through multiple ways, such as, how your site is performing, which pages of your site are covered, what’s about the visibility status of your pages, you’re ranked and clicked for which keywords, are your pages mobile friendly, is there any security issue with your site, how many enhanced visibility features are with your site etc. Furthermore, websites submitted to Search Console get better and faster crawling opportunities.
Note that websites those are not submitted to Search Console also may get chances to be indexed by Google. In fact, Google Bots continuously work to find webpages on the internet to crawl and index. However, the websites submitted to Search Console can be indexed faster and in better way. Through Search Console tools, you can control how your pages are indexed.
#2: Do Extensive Keyword Research
What the real people are really searching on the internet is the most crucial aspect to know that you can add the most appropriate search terms/phrases to your online content. These terms/phrases are known as keywords. Google ranks webpage on the basis of the presence of keywords in the pages with their justifications in terms of positioning and density. So you require knowing which are the popular search terms/phrases or keywords the real people use while searching on Google for their requirements.
You may wonder how you can know the exact keywords people are using to search on their requirement of knowledge. It’s easy. You can know about this by the help of Google Trends, Google Keyword Research Tool and Google Suggestion.
Google Trends is an online tool that helps you to know the search terms and topic on the basis of location and time. Just visit Google Trends and do your research easily.
Google Suggestion is associated with normal Google Search. Just see it in two alternative ways.
First, while you enter the near about search term to your page content, you can see a number of alternatives for the search query. The sequence of the options indicates the popularity of the query phrase.
Second, you’ll see a number of popular searches relevant to your query at the button of a Search Engine Result Page (SERP) of Google.
#3: Post Adequate Content
It has been repeatedly stated that content is the king. Content enjoys the primary position in search queries since people are really hunger for content. A news item, a story, an article, an image, a video and anything in the category of creative and/or constructive input is known as content.
In order to get the desired visibility on Google, you need to concentrate on your content. Create as much as content you can and post regularly. Even if you sell products/services, you should have a separate blog section on your website on which you should regularly post adequate relevant content.
#4: Avoid Thin Content
Thin content refers to both inadequate text on a webpage and duplicate content throughout the website. Google dislike thin content. If your pages don’t have adequate texts along with media, it can adversely affect your ranking on Google.
Try to fix all thin content issues at the earliest. If you are writing blog posts, write in details on the topic you’re dealing. Keep the word count to at least 1000. Add original images and graphics to the post. Avoid all types of duplicate content.
For individual products and services, write detailed descriptions and specifications. Keep in mind that the information you’re providing is fully helpful to your customers.
#5: Update Your Site Regularly
Updating content on regular basis helps Google to crawl your website more frequently. Google Bots are always hunger for new and updated content. So keep the good practice of adding new content and updating old content on regularly. Keep your website fresh and alive. This will further help you in better ranking. It’s a good practice to spend some time daily on changing and adding content of your site. Always check for outdated content and make them fresh.
#6: Make it Mobile Friendly
Since majority users view web content by their mobile devices, Google follows ‘mobile first indexing’ policy. According to Google Webmaster Central Blog, in order to help the mobile user, Google uses the mobile version of web-pages to index and displays for mobile search queries. Desktop versions of pages are no more supported in mobile search. Hence, you need to careful that your pages are fairly usable on mobile devices. Check if there is any mobile usability issue in your site and resolve it.
#7: Consider AMP
Accelerated Mobile Page (AMP) is a Google’s special project to help mobile users with better and faster experience of viewing web content. AMP versions are normally loaded within less than one second over popular browsers like Crome or Firefox. Even media files load well in AMP versions. Google emphasizes on AMP. So it’s wise to create separate AMP version of your web-pages. Also test the AMP versions of your pages to be confirmed that those are looking good.
#8: Build Quality Links
Links from trusted websites play crucial role in ranking pages. Trusted websites are the website those have earned trust from Google through consistent quality content, external referrals and industry-standard expertise in the subject area they are presenting. So search for chances of getting backlinks from such website. Approach the Content Head of such websites to write guest posts for them so that you can place few backlinks to your site in your posts. Write skyscraper articles on your website that people with spontaneously refer you on their online content. However, getting a quality backlink is not always easy. You should develop the technique and art of building links.
#9: Speed up Your Site
A slow site ends with bad user experience. Neither the real users nor the Google love slow websites. Hence, it’s your utmost responsibility to speed up your website by eliminating all errors those are preventing your website run fast. If your website is running slow, ask a professional web builder to check the issues and fix them. You can find a professional freelancer to help you on Fiverr.
#10: Resolve Technical Issues
Your website may have many technical issues that can prevent it from Google search result. The issues may include – rendering path blockage, redirection, server errors, coding and schema errors, uneven distributions of elements, inadequate storage space etc. Regularly keep checking for such types of errors and try to fix at the earliest. If you can’t handle these issues, ask an expert to review your website’s technical aspect and to make it error free. In this case also, a Feverr gig can help you at low cost.
There are more than 200 criteria on which Google rank a page for relevant keywords. However, in this post, I’ve included the top aspects to help you get better rank on Google SERP. If you’re looking for more, please access all our posts on SEO. We have highly helpful and unique learners friendly post to help you boost your ranking.