We live in a world which is rapidly changing for many reasons, but basically due to the internet and the World Wide Web. ‘Digitization’ and ‘Online’ have been become the two frequently used buzz words. Smartphones and cheap data plans have changed our lives to the extend that most of us have been habituated with searching anything else on the internet. People search and find answers for what they are looking for – how to dress up, what to eat, where to purchase, why to have a laptop, which is the best one etc. There are endless searches and endless results. These are just few of the reasons that each business should have online presence. It doesn’t absolutely mean that you must have a very dynamic eCommerce site or a high end website that cost thousands of dollars. Rather, you may start with a simple low priced website. Gradually, you may go for either a professionally designed high-credible interactive website or a eCommerce site or for both or for many.
The advantages of a business website are many. There are more than two dozen reasons that why each business require a website. In this post, I will discuss the top ten reason that how a business website will be helpful to you.
You should have a website for your business for the reasons that a website can help you in getting the following:
- Low cost media for advertising and marketing
- Credibility and recognition for your business
- Wider market for your business to operate
- More and more new marketing channels
- Better and wider display section
- 24X7 customer engagement
- Better customer support system
- Better strength in competing with big brothers
- Entry permission without restriction
- More sales and more revenue
1. A website is a Low Cost Media for Advertising and Marketing
Advertising and marketing are two mostly established lifelines of businesses. There is no other way that you can escape from advertising and marketing for your products and services or brand. You have to anyway let people know. You might have numerous options for this purpose. You may do it with banners, boards, pamphlets, leaflets, brochures, cards, calendars, door to door campaign, events, advertising on print and electronic media etc. But, effectiveness of such marketing methods depend upon the budget you can spend. In comparison to all these traditional modes, your online presence through a website will more effectively serve most of your advertising and marketing solution along with many additional benefits in low share of your annual budget.
You can have a website just at the daily cost that you spend for coffee. Compare with the monthly salary of your single employee or the electricity bill for your store/office. A simple but efficient and effective website will cost you as low as $10 or approximately ₹ 700 per month. It’s not amazing?
2. Websites Help in Credibility and Recognition of Your Business
You know that business credibility is a vital aspect when you are doing a business or going to start one. Building credibility and recognition was never a easy task before the internet was invented. Business runners had to spend huge amount of, time and work to gain credible presence in the market. Thank to the world wide web, the time has already over. Just having an online presence through a simple website can build rapid and enormous credibility and well recognition for your business among millions of people. Your business website can help you in greater credibility and better recognition. So, whey not you should have a website for your business?
3. A Website can Bring Wider Market to You
No one can ever think of a business without a market to sale and purchase products or services. Market is the primary requirement for any business. It is the size of the market that determine sales, profit and growth. All businesses cherish to have their shops and establishments to be in big crowd market with loots of foot traffic. However, only the big fishes eat the share due to the huge amount of capital they can spend. Existence of small and startup businesses in small local market has been always in danger. But again thank to the internet, the nightmare for micro, small and medium enterprises has been completely over. Simply by having a website of your own, you can touch the higher sky. Even if you do not afford for a big and dynamic eCommerce site, you can reach out at millions of customers who searches for your products or services on the internet through a simple site. Placing your products / services along with features, prices, offers, your contact details and location map on your site will definitely drive adequate potential customers to your shop or establishment. Even bigger businesses who do not have website might lag behind you. This is an amazing reason why should you have a business website.
4. A Website is More than a New Marketing Channel
A business website can automatically provide you fresh new marketing channel with unlimited audience who will gradually become your potential customers and customers in actions. This opportunity can simultaneously serve you as a broadcasting media, online billboard, digital brochure, electronic business card and in many other ways to convey your messages to the larger audience and can convert them into your real customers. A website is not only a marketing channel, but also a powerful market promoter for a business. Through a business website, you can perform multiple marketing activities including sales funneling and customer engagement.
5. A Website is the Bigger and Better Display Section for Your Business
Passersby and foot traffics are obviously get attracted by the display windows and sections of a store those are well decorated with attractive products. Being an owner of a micro or a small business or a startup you may not afford for multiple large display windows and sections to showcase your products. Fairly enough, by owning a well designed website, you give yourself the opportunity to exhibit your products/services in bigger and wider sections, i.e., on different pages of your site as well as on search engines. A website gives you the ability of endless creativity for display and showcasing. You can study the effects of your display creativeness through few simple and low cost applications added to your site like web-stat or web-analytics. At any time, you may change your showcase through few simple mouse clicks only. You may too do experiment with different presentation and arrangements styles. Your experiments will cost you nothing. However, it can help you in better exposure.
6. Websites Help in 24 Hours Customer Engagement
You or supposedly your two to five staffs can’t be with your customers for more than 12 hours a day in a normal situations. Your customers also might not be always there during the business hours.Normally, people of a particular place, choose specific time in general to visit shops and businesses for their need. No one choose to shop at late night or hot summer mid-day from a shop in the market place. However, internet is a place that is open for 24 hours a day and all the days in a week. Customers get engagement with online businesses at any time. As your visitors do not need to have a physical presence at your location, they might choose any time in a day in accordance to their convenience at their homes or at offices or during a journey by cars and trains to view your products or to know about your services, their features and prices. They might do the same even in a chilled winter night under their blankets, because they have smartphones in their hands. They might ask you for more clarification on quality via an e-mail or SMS or query form or through the chat corner. Everything is in accordance to their conveniences. You may reply them within next 24 hours at your own convenience. In addition, thanks to the world wide presence of the web that you can get round the clock customer engagement with your business. As the world is vast and time zones are different, you can have customer engagement irrespective of day or night in your location.
7. A Website Can Help You in Better Customer Relationship and Support
Keeping good customer relationship and building efficient support system was not a easy task, even for big businesses those have lots of employees assigned with different responsibilities. At small and medium size businesses, there had been always fear of negligence and jeopardizing this very crucial aspect. At no cost you can neglect your customers. The time has changed. just by a business website, you can now manage such herculean task with ease and efficiency. You may be a sole hand business owner or you may have limited numbers of employees, you may not get enough time to devote for resolving customers’ grievances and extending better support during the business hours. Because your primary focuses are on getting better window sales. For instance, at a Sunday evening you and your employees are busy with selling to adequate shoppers visited your store. At the meantime you get a phone call from one of your existing customer but you are unable to receive and reply the call immediately. Even if you can any way manage to receive the call, you may not satisfactory reply to the query or complaint of that customer over phone. There might be many other situations, such as one of your customers can contact you for a query during your business hours due to her/his professional or personal engagements at the same time. If she/he wants to ring your business phone number after your business hours, you can not response the phone call because it is ringing at your store/office which is closed now. Let’s look at another situation. Suppose one of your customers wants to provide a very positive feedback about your service/product which if showcased will positively influence many potential customers. But you do not have any formal mechanism for feedback. In all above the cases, you are the looser. You can manage all such situations easily and effectively through your website. People may make query or complaint or provide at their conveniences through the tools provided with like Query/Complaint/Feedback forms. Now on your part, you can manage all queries, complaints and feedback at your own convenience through the interactive tools on the Admin Panel of your website. With a website you are able to provide better support to your customers by resolving all post-sale issues within a fixed time frame, which is too designed by you in accordance your convenience. Through automated e-mail tools on your website, you can immediately response your customers with warm greetings and assurance of getting back to them soon. On your website, you can spread the message of well wishes to a large customer on the eve of an occasion or festival. You can do more and more.
8. You can Beat the Big Names Simply with a Website
The time has already gone where big fishes were the king. The internet is enough to help small fishes to beat the big brothers.
Big names in the business world can have stunning big premises at multiple locations. They can have large display ads on the first pages of widely circulated dailies or periodicals. They can too have stunning ads at each hour on national TV channels. They can access all the opportunities to be at the first row. However, small and medium businesses can’t afford for all these opportunities. That’s no more a issue. The internet made it possible that you can also share the equal space and equal time for display and advertisement with big brands. With manageable low cost, you can own a website with unlimited storage and bandwidth. You can display unlimited products for unlimited viewers. You can run your advertisement for 24 hours with attractive product images, videos, 3D animations and slide shows and catchy captions. You can do a lots through your website that all big names can do as well. You’re not going to spend a lot for winning the competition.
9. You Have Low Barriers of Entry if You Have a Website
Establishing a business have many barriers. It’s a genuine fact for businesses operating in offline world only. If you do not have an existing background of business, you and your well wishers obviously have many logic why you should not enter the arena. You may face numerous barriers in establishing a store or an service center. Getting proper location, adequate space, marketing opportunities etc are in one category, behavioral pattern of the people around your business including your competitors, local residents, personnel from local administrations, few of your customers at your place are in another category. Legal and financial barriers are in the third category. And there are fourth, fifth and so many categories of barrier for physical existence and growth of your business. Such barriers may lead to close down a trade. However, there is almost no or negligible obstruction for online presence of business through a website. Since an online business doesn’t need any physical location, a business website can minimize your restriction level up to zero.
10. Your Website Can Help You in More Sales and Revenue
A website is not only an alternative and additional platform for boosting your sales, it’s also a high end media for more sales and more revenue generation. Definitely, a wider, laudable and round the clock open market means better sales and successes. That you can achieve through a website. Gradually, you can upgrade your simple website to better versions for better dynamical. Gradually, can improve your online sales channels that starts from having a website. Gradually, your sales and revenue generation will grow.
In addition to above facts, there are a dozen of other reasons why should you have a website for your business. These additional reasons that why you should have a website for your business are:
- A website can be your best spokesperson when it’s about public relations and strategy building.
- It can help you as your virtual marketing agent.
- You can do market survey and research through your website without spending an extra penny.
- It can be your most convenient platform to speak loud for you.
- Most importantly, while everything is digital as well as marketing, your marketing campaign can’t be successful enough if you don’t have a website.
- Genuinely, a website is the only mean that can make you powerful in all your efforts in advertising, marketing, publicity, public relations and selling.
So, why shouldn’t you think of having a website at the earliest?