Isn’t your website or blog getting enough traffic? Are you very concerned about it?
Don’t worry! Here I will tell you how to increase website traffic speedily for free.
I’ll tell you some simple but highly effective ways that can help you grow traffic to your blog or website.
Although here are 45 strategies to drive traffic to your website or blog, you don’t necessarily follow all. Read and note all techniques, but consider only those that suits best to you. Don’t be panic to implement everything. 20 to 25 tricks are enough. However, never ignore the first ten strategies. These are basic to improve website traffic.
So let me tell you how to increase website traffic.
1. Publish Quality Content
Content is the most important element of any website or blog. The first and most crucial step to increase website traffic is to write quality content. If you ignore the content aspect of your site, no one in the world can help you.
While I’m talking about content, I’m focusing on original, useful, and quality content only. Avoid all type of content that is duplicate, odd, or thin.
Google focuses more on quality content and gives them the top rank in search engine results. On the other hand, if you publish low-quality content / thin content on your site, Google will either ignore or decrease your site ranking. Much low-quality content can also lead your site toward the search penalty. Simply put, your content will not be visible in the search engine.
Your readers will also visit your blog or site for quality and useful content. If you’ll fail to fulfill their aspiration, they will get away from your site.
You can learn more about how to write quality content from our post – A Step-to-Step Guide to Content Marketing.
2. Write Long Content
Longspun content has many advantages. Mostly it helps in better search engine ranking. Top bloggers and SEO professionals have observed that content with more than 1000 words ranks better on Google than short length content.
Expanded content also indirectly helps in search engine ranking as it increases site dwelling time and decreases bounce rate.
Lengthy content can also help you in the detailed treatment of a topic so that your readers will love to stick on your site.
When you are writing long content, make it entertaining. Maintain constant flow. Don’t write anything out of the box to increase the length. Take care that your reader will love your post.
Naturally, everything may not be lengthy. So stick to the requirement of length. Don’t write anything nonsense.
3. Publish Fresh and New Posts Regularly
To satisfy both search engines and your readers, you need to keep publishing regularly. Any break or irregularity may bring adverse results.
Google loves those blogs that publish posts regularly. It increases both your ranking and blog reader.
It’s a great practice to write daily. If you can’t compose daily, consider writing one or two posts weekly.
But your content should be informative and useful. Readers like to read blogs which publish content with new and unique idea every day.
4. Use Right Keywords
Keywords are the real keys that help your site’s visibility on search engines and getting enough organic traffic.
The phrases or words that are used by people on search engines to find content are known as keywords. Your website can be visible on search engines, only if the main words in your content, match with the searches by people.
You might have great content on your website, but those can’t be visible on search engines if they don’t have the right keywords. So you need to do keyword research to find out what words or phrases people are using while searching on search engines.
In order to find keywords that people use on search engines, you need to do keyword research.
Keyword research is not a difficult task. You can either use Google Trends or Google’s search suggestion to find out which phrases are mostly used by people to obtain something similar to your content. You can also use Google Ads Keyword Planner. There are also some paid tools, but you don’t need them.
Always select keywords with low competition and high searches. You can get help from Google Keyword Planner in this regard.
Consider using long-tail keywords. Those are the keywords that are made up of more than 3 words.
There are two advantages to using long-tail keywords. First, they are less competitive, and second, people mostly use long phrases to search on search engines. Hence long-tail keywords can play an important role in increasing your website traffic. They are highly targeted.
5. Do Not Stuff Keyword
While adding keywords to your content, be careful of not using an excess of them. Too many keywords create a poor user experience, and Google also dislikes all those at all. It’s known as keyword stuffing.
If you think that filling keywords on the page will increase the visibility of your website on search engines, then you are entirely wrong. On the contrary, it can result in a penalty by Google.
The keyword density in any post should be 1.5% to 2%. If your content is short (600 to 700 words) and you use your focus keyword very often (10 or 11 times), then it’s not a good practice. Google will never rank your content and treat it as a spam practice.
6. Take Care of the First 100 Words
The first 100 words of your post are crucial in terms of both user experience and search engine ranking. So take care to compose the first few sentences much thoughtfully.
Write the first few sentences in such a way that it can attract your reader to be stick to your article.
Use your main keyword once or twice in the first few sentences of the post. It will help search engines understand your content.
Be sure to link relevant posts in the first few paragraphs of your site. It’ll make your content more SEO friendly. Furthermore, it’ll increase the chances of your content, occupies the top rank in search results.
7. Update Regularly
Keep your posts updated with new information regularly. It will help your blog get a better rank on Google. Search engines love websites that regularly update their content.
While you update your content, don’t forget to add new images and videos to it. Change the data and dates. In this way, your old post becomes new. After updating, ask the search engine (Google) to crawl it again.
Updates also help your website to be crawled more frequently by Google. This process also helps in better ranking.
8. Make Your Site Mobile Friendly
There has been an immense increase in the number of mobile users, and it has completely dominated the desktop search. To improve the user experience of mobile users, Google has incorporated mobile usability as one of the core ranking criteria. Hence, Google suggests that your site should be mobile-first.
If your site is not mobile-friendly, Google will reduce your site’s ranking for mobile search. Therefore, your site will not be able to rank top in Google search results, and you will lose a lot of traffic for your website.
You can use Mobile Testing Tool developed by Google to check whether your site is mobile-friendly or not. Many hosting service providers also offer free mobile usability tests. If your site is not mobile-friendly, you need to use a responsive theme for your website.
9. Fix Your Site’s Speed Issues
Both search engines and human beings dislike any website that loads slow.
If your site takes longer to load, Google will not rank it well in search results. So you need to pay attention to it.
Visitors also tend to exit slow loading websites and do not visit it again. Due to the immediate departure, the site’s bounce rate also increases, and hence, your site’s ranking gets adversely affected.
The followings are some quick tips to improve your website loading speed:
- Upgrade your site’s software (such as PHP and WordPress) to the latest version
- Compress your images
- Uninstall all useless plugins
- Delete unnecessary media
- Minify CSS and JS files
- Use a good cache plugin
- Minimize Redirects
- Choose a trustworthy web hosting
- Optimize database
10. Use SEO Friendly URLs
SEO friendly URL helps the search engine understand your post’s topic and content. For example – a URL like ‘www.example.com/your-post-name’ is an SEO friendly URL. Search engines can learn the page topic from the URL. On the other hand, ‘www.example.com/?p56443’ is not an SEO friendly URL.
If you’re using WordPress, your default URL may not be SEO friendly.
So change your permalink by clicking on Settings>>Permalinks>>Post-name. Ensure that the permalink structure will be like this example – https://www.example.com/sample-post/. Then redirect all your old URLs to corresponding new URLs by using a 301 Redirect tool. If your site is very old, then leave it. Otherwise, any shared URL you have will start showing 404 errors.
Also consider, creating short and easily readable URLs for your posts. Long URLs look bad and make a wrong impression on visitors. They are also not fully visible in search results and social shares.
11. Create High-Quality Backlinks
Quality backlinks can bring a big change in the traffic to your website. They help in increasing the domain authority, website traffic, and ranking of your site. These are very old Google ranking factors that Google uses to rank content on the first page.
But bad/spammy/purchased or low-quality backlinks can do a lot of damage to your website ranking. That is to say, your content will rank on the tenth page of the SERP or will not even be visible anywhere in the search result.
If you want to improve your website traffic, always try to create high-quality backlinks. One quality backlink is equal to 100 low-quality backlinks.
12. Improve Internal Linking
Besides backlinks, internal links also help in both search engine ranking and traffic increment of your website.
Linking one page to another has many advantages like:
- Link juice passes
- Boost in pageview
- Bounce rate reduction
- Making content more informative and user friendly
- Helping search engines crawl your site.
- Overall improvement of your site’s SEO ranking
So consider appropriately linking your posts.
13. Secure Your Domain with SSL Cerificate
Web security is not only a crucial ranking factor, but it also distracts your visitor from your site. Web browsers show ‘unsafe’ warning to visitors for sites that use HTTP. And when visitors see such an (Unsafe) message, they immediately exit the site. As a result the website owner loses that traffic.
Google wants a more secure web. Sites that have HTTPS enable get a better rank in Google search results.
If your site is still HTTP, move it immediately over HTTPS
14. Optimize Title and Meta Description
In SERP and social media, meta title and description of your webpages have a significant impact on visitors. If they don’t like either the title or the description, they won’t visit your site. Therefore, always make your blog post title attractive and unique.
Never use more than 60 characters for the title. If you use more than 60 characters, it will not be fully visible in the search results.
Also, add your main keyword in your post title. It helps you to get a good rank in search results. But keep in mind one thing that your keyword is low-competition and people search for that keyword.
A meta description is a text that appears below the title in search results. It helps to increase the Click Through Rate (CTR) on your content.
Use your main keyword in meta description too. Google usually shows 150–160 characters for a meta description.
15. Use Heading Tags
Heading tags help search engines and human beings to understand the structure of your site. There are six types of heading tags – from H1 to H6. While H1 is used for page or post title, H2 is used to indicate the main heading. Other heading tags show different types of sub-headings.
H1 tag helps search engines understand what your page is about and boost your ranking. Other heading tags help search engines to find headings and subheadings.
Ensure that your site uses H1 tags for titles. Never use the H1 tag more than once. Use other H tags to describe headings and subheadings.
Apart from this, Heading Tags help you to create a readable blog post. Basically, for lengthy posts and articles, heading tags are quite useful.
16. Use Structured Data
Schema Markups and structured data are exclusively helpful in telling search engines about the meaning of the content of a webpage. Google and Bing strongly recommend using structured data for the page content.
Structured data helps webpages get better ranking in SERPs along with rich snippets. Pages with valid structured data also get chances of appearing as Featured Snippets on Google SERP. If you embed your page with ‘How to’ or FAQ schema markup, it can be visible on SERP with additional enhancements. All these increase Click-through-Rate (CTR) of your pages.
You can use structured data through a plugin or using JSON-LD or Schema.Org codes. Google also helps by providing free structured data tester tool.
17. Consider AMP
AMP or Accelerated Mobile Page is a Google project. Google uses AMPs for better user experience for slow speed mobile devices. If you implement AMPs for your pages, those can be ranked higher on mobile devices than non-AMP pages. Since the majority of web users access websites through mobile devices, it’s wise to implement AMP for your pages.
As AMP uses user-first web component frameworks, those are great for better user experiences.
To implement AMP, you can either use a plugin or AMP meta tags.
18. Keep Your Site Design Clean and Simple
The design of the site makes a huge impression on the user.
Poor design reduces the number of visitors to a site, whereas a good design increases the number and helps them to find more content on the site.
If you’re using WordPress, you can find a number of well-structured themes that give a clean and simple design to your site. If your website is made out of scratch, be careful of making it smooth and clean. But many beginners make their site so colorful that they seem to distract the reader’s attention. Themes with heavy clutter make websites slow. Search engines also dislike such websites.
19. Optimize Your Site Images
An image can also help a lot in increasing your website traffic. A single image is equal to a hundred words. So use adequate images on your website. However, each image should have enough significance. So avoid the use of any image that is not necessary.
You must use the proper name and Alt Tag for your site images. Alt Tags tell the search engine what the image means. It also works as a keyword. It helps you to get good traffic from image search.
Apart from this, if you use a lot of images on your blog or website, then it is very important to resize and compress them. This reduces your image size and improves your site load time.
If it is required, use caption for your images.
20. Buy Good Web Hosting
A good web host is very crucial to increase your website traffic. If you make a mistake in choosing a web host, it will affect both your SEO and traffic.
The reason for this is that most of the time, your website will remain in downtime, and it will load very slowly. Downtime will result in discreditability and 404 errors. Neither search engine nor any visitor loves a slow site.
21. Use SEO Friendly Theme
The template of your website must be SEO friendly.
If you want to bring traffic to your website, then it is very important to select a good theme/template. If you choose the wrong theme for your site, it affects both your page loading speed and SEO.
Consider changing the template of your site, if it fails to load fast, or create SEO issues.
22. Check the site’s Visibility Settings
Many CMSes, including WordPress, come with a built-in Search Engine Visibility setting that prevents search engine bots from having your website be crawl & index. If you accidentally check this option, the search engine will stop indexing and crawling your site. So your site will not appear in the search result.
To check this, log into your WordPress site and go to the Settings >> Readings page and uncheck the Search Engine Visibility option.
23. Check Robots.txt File
Robots.txt is a small text file found in the root folder of your site. This prevents search engine bots from crawling and indexing specific directories or pages of your website.
By customizing robots.txt, you can improve the SEO of your site. But a slight mistake in it can damage your site ranking.
24. Fix Broken Links on Blog
Broken Links returns 404 not-found responses. So it affects both your search engine ranking and user experience. If you have too many broken links, the search engines will understand that you don’t maintain your site well. This will lead to both less crawling and worsen search rank, and even penalty by Google.
Furthermore, visitors also don’t like to visit sites having many broken links.
Therefore, use a broken link checker to fix the issues. Set the tool to remove all broken links from your site.
25. Check Errors in Google Search Console
Regularly check errors such as mobile usability issues, security issues, and crawl errors that are reported by Google Search Console and Bing WebMaster. If you have too many Errors on your site, Google will crawl your site very slowly and decrease the ranking of your pages. To fasten the crawl process and to improve ranking, fix those errors as soon as possible.
Take special care of the security issues reported by Google Search Console. When Google notifies you of security issues, but you do not take it seriously, Google will reduce the ranking of your site. It can also be a reason for not getting traffic to your site.
26. Set up Nofollow Tag for Affiliate Links and Untrusted Links
Affiliate links and untrusted/spammy links damage your site’s ranking. If you add an affiliate link or untrusted links in your content, then definitely set a ‘nofollow’ tag for it. Search engines will not follow the link. If you’re using the latest version of WordPress, you can find this option while you add a link. There is no need to use any plugin for this purpose. For your HTML site, you can do this by adding Ref=”nofollow”.
27. Improve Your Site’s Domain Authority
Domain authority is a metric developed by Moz that reflects your site’s reputation. Higher domain authority sites rank higher in search engines and receive more traffic.
Domain authority is built on a scale of 1 to 100. You can check your site’s domain authority by using Moz’s free tool, Open Site Explorer.
You can improve domain authority by:
- Publishing quality content
- Through on-page SEO
- Internal linking
- Creating high-quality backlinks
- Disavowing bad links
- letting your domain grow old
28. Promote Post on Social Media after publishing
Today every user engages with social media. There will be rarely any internet user who doesn’t use social media. Therefore, after publishing your post, do not forget to share it on popular social media sites like Facebook, Twitter, LinkedIn, and Pinterest. These platforms can bring a lot of traffic to your site.
Share your old articles regularly on social media sites. It helps in increasing your website traffic. Also, your new blog reader gets to know about your old posts.
For automatic share you can use Buffer or Revive Old Post plugin. These plugins automatically share your old posts on social media sites.
29. Use Social Share Button in Your Pages
Besides sharing your posts on social media, let other users share them. Use the social share button either below or above of each of your posts. It’ll let readers share your posts on their favorite social platforms. This technique can also generate a lot of traffic on your website.
30. Join Forums and Q&A Websites
Forums and Q&A websites can also be a good way to increase traffic to your website. After joining these sites, do not just add your website link for users’ questions. Add a link with a rather detailed answer.
Here is a list of some of the best forum and Q&A Websites:
- Yahoo! Answers
- Stack Overflow
- LinkedIn Answers
31. Track Ranking Keywords of your website
After publishing the content on your website or blog, it is also a very crucial task to check ranking keywords. For this, you can use the Google Search Console tool. It’s free. This tool can help you to easily find ranking keywords on your site. In the next step, you will have to monitor your competitor’s website. For this, you will need the SEMrush and Ahrefs tool. These tools provide detailed insight into your competitor’s site. Alexa’s Site Rank tool is also very helpful.
If you’re a customer of Godaddy, you can also use the Pro Dashboard for this purpose.
32. Track Your Website Traffic and User Engagement
When you start getting some traffic to your blog, track them from where that traffic is coming to your site? What users like to read on your blog. After analyzing all these data, you can make a better plan and create content according to their needs for your website user. You can use Google Analytics Tool.
Apart from this, when the user asks a question in the comment section, then produce a beautiful and informative article on it as well. There will be many other users like him/her, who are searching for a complete answer to that question.
33. Guest Post on Top Blogs
The guest post is also a very effective way of increasing traffic to your website. When you make a guest post on another top blog, the visitors of that blog may like your post. As a result, they may also visit your blog.
Apart from this, you also get a do-follow backlink by Guest posting. It’ll improve both domain authority and ranking of your site. But keep in mind that the blog on which you will guest post should be related to your blog niche. It should also have high domain authority.
34. Reply to Visitor’s Comment
Never ignore the visitor’s comments. Always respond to their questions so that they will love to revisit your site. It’ll also make a great connection between the visitor and you. Apart from this, user-generated content in the form of comment is also helpful in getting a better rank in search results.
Keep your site free from spammy comments. Either manually moderate all comments or use an automated plugin for the purpose.
35. Make YouTube Video of Your Content
YouTube is the most popular search platform after Google. Many users search on YouTube, to find answers, instead of Google search.
So consider making videos of your content and upload it to YouTube. Put a link to the blog post in the description of your video. Your audience may visit your blog by clicking on the link in the video’s description.
Your YouTube video can also help you earn a handful of ad revenue.
36. Write a Trending Article on Your Blog
Write content on the related trending article from your blog niche. This can help you get more traffic.
If your blog ranks on the first page of Google on a trending article, your website or blog can easily get millions of traffic.
You can use Google Trends to find trending topics to write articles.
37. Do Email Marketing
Email marketing can easily generate 20-25% traffic to your site. You can invite users to read your blog posts by email newsletters.
If you want to collect the user’s email, then you need to add a good Email Subscription widget to your blog. You may also use a good plugin to get mailer ids.
38. Create a Sitemap for Your Site
A sitemap does not boost your site traffic but helps search engine bots crawl your website content better and index them faster.
If you are using Yoast SEO or All-in-One SEO Pack on your site, they allow you to easily create an XML Sitemap.
39. Use Optimizer
Site speed optimizer, like a cache plugin, is very important for any site. The main goal of a cache plugin is to improve the user experience by improving the page speed of your website. This makes your site super fast and reduces the load on your server.
There are lots of cache plugins available for WordPress users.
40. Use an SEO Plugin
If you’re a WordPress user, you should use an SEO plugin for better performance of your site on search engines.
SEO plugin makes your WordPress site more SEO friendly. It allows you to control everything related to SEO of your site.
You may either use YoastSEO or All-in-One SEO plugin.
41. Set Noindex Meta Tag for Duplicate URLs
Your website can have many duplicate URLs and pages. This normally happens because a single page can be accessed through many URLs due to the default setting of HTTP. For example, a page can be accessed through https://example.com/post-name/, https://example.com/tag/post-name/, and https://example.com/category/post-name/. It creates duplicate page issue, which is not a good SEO sign. Therefore, you need to use the ‘noindex’ tag for all alternative URLs of your site. This will tell search engines to not index those pages.
42. Use Modifiers Word in Your Title
Words like 2020 ”,“ best ”,“ guide ”,“ checklist ”,“ fast ”and“ review ”are called modifier words. Along with making your title attractive, it also gives a good impression on the user. If you use these words in your title, then the chances of clicking on your content increases.
43. Use External Link in your content as well
When you are linking to external site in your content, you have to keep many things in mind – the content of that site should be related or useful to your site, that site should not be spammy, its DA and PA should also be good. Want etc.
This technique makes your content even more useful for visitors. Also, search engines help you understand what your content is about.
44. Use the Keyword related to Focus Keyword in the content
If you use only focus keywords in your content, then it is not good according to onPage SEO. Use the related keyword from the focus keyword in it as well. So that search engines can understand your content better and rank it on the first page.
45. Stay Updated with Google Algorithms
Google algorithm changes frequently, and that can affect your SEO. Therefore, it’s very crucial to stay updated with the changes.
There are many webmasters and bloggers whose websites used to get a lot of traffic from Google search. However, as the Google algorithm was updated, their traffic dropped significantly. To avoid such a bad situation, keep an eye on the Google algorithm, and update your blog or website following the changes. This will help you get continuous traffic from Google search.